Pioneering the Path for Tomorrow's Innovators

Jasper Koenen

Freelance UX Designer & Technologist, also part-timing @ Soda Studio

Based in Haarlem

As a digital product designer with an entrepreneurial mindset, I specialize in rapidly prototyping innovative digital products for startups and ventures. I’m creating user-centered experiences that stand the test of time.

With a passion for research, a keen understanding of user needs and a commitment to continuous learning I am always able to deliver.

Together, let’s shape the future of innovation through exceptional UX design.

• 5+ yrs digital product designer

• Entrepreneurial experience

Over the years, I’ve collaborated on a broad range of projects, from emerging start-ups to corporates. Discover a curated selection of work.

Shared Mobility as a uniform experience

Nederlandse Spoorwegen | 2023 | Soda Studio

Learn how Dutch Railways (NS) enhanced its app to offer e-bikes, scooters, and cars, evolving into a comprehensive mobility service. Smooth multi-modal travel simplified.

What I do

The following phases make up my complete workflow and are typically executed in the order listed below. Each phase can also be commissioned separately.

Strategy

I’ll help you streamline digital efforts, delivering exceptional results for startups and ventures.

Concept design & validation

I’ll help you research assumptions and validate design solutions and enable your teams to up their research game.

Digital Product Design

I’ll help you design the details of your screen or flow.

Low-code development

I’ll develop the designs myself using low-code tools or work together with your development team.

Soft skills

I’m passionate about sharing knowledge and assisting others through feedback. This involves leading design projects within which I mentor junior designers.

Throughout my career, I’ve guided interns and junior designers, I also volunteered (pro bono) as a mentor to international designers, helping them secure starting and mid-level positions and providing advice on their careers and portfolios.

Clients, colleagues and partners say

In five months, Jasper has greatly improved our team’s efficiency with his proactive communication and sharp problem-solving skills. His expertise in UX design and strategic planning in customer interviews and stakeholder management has been invaluable. Highly recommended for any team.

Kim Visser

Business Analyst, Bol.

Jasper is a meticulous product designer and entrepreneur, skilled in centering the customer in both UX design and business strategy. He continually develops his skills and effectively manages projects to successful outcomes, highlighting his strong leadership in user-centered design.

Evert van den Brink

Co-founded MOBO-box with Jasper

Over the past five months, Jasper has excelled in his role, quickly mastering tasks with minimal onboarding and consistently delivering thorough, well-planned work. His proactive management and effective communication have significantly boosted our team’s efficiency. Jasper’s precise and dependable work ethic, especially in conducting and implementing interviews, has consistently provided valuable insights and exceeded expectations.

Ivo Hagoort

Product Designer, Bol.

Jasper gave me great career advice on how to navigate the job market as a junior UX designer. Most importantly we discussed what I should pay attention in my portfolio while applying and he even provided some useful resources to look at.

Alice Pascoal

Junior UX Designer / Mentee via ADPList

Kim Visser

Business Analyst, Bol.

In five months, Jasper has greatly improved our team’s efficiency with his proactive communication and sharp problem-solving skills. His expertise in UX design and strategic planning in customer interviews and stakeholder management has been invaluable. Highly recommended for any team.

Evert van den Brink

Co-founded MOBO-box with Jasper

Jasper is a meticulous product designer and entrepreneur, skilled in centering the customer in both UX design and business strategy. He continually develops his skills and effectively manages projects to successful outcomes, highlighting his strong leadership in user-centered design.

Ivo Hagoort

Product Designer, Bol.

Over the past five months, Jasper has excelled in his role, quickly mastering tasks with minimal onboarding and consistently delivering thorough, well-planned work. His proactive management and effective communication have significantly boosted our team’s efficiency. Jasper’s precise and dependable work ethic, especially in conducting and implementing interviews, has consistently provided valuable insights and exceeded expectations.

Alice Pascoal

Junior UX Designer / Mentee via ADPList

Jasper gave me great career advice on how to navigate the job market as a junior UX designer. Most importantly we discussed what I should pay attention in my portfolio while applying and he even provided some useful resources to look at.

Alice Pascoal

Junior UX Designer / Mentee

Jasper gave me great career advice on how to navigate the job market as a junior UX designer. Most importantly we discussed what I should pay attention in my portfolio while applying and he even provided some useful resources to look at.

Ivo Hagoort

Product Designer, Bol.

Over the past five months, Jasper has excelled in his role, quickly mastering tasks with minimal onboarding and consistently delivering thorough, well-planned work. His proactive management and effective communication have significantly boosted our team’s efficiency. Jasper’s precise and dependable work ethic, especially in conducting and implementing interviews, has consistently provided valuable insights and exceeded expectations.

Kim Visser

Business Analyst, Bol.

Over the past five months, Jasper has significantly enhanced our team’s efficiency with his clear, proactive communication and strong problem-solving skills. His strategic approach in UX research and design, particularly in stakeholder management and customer interviews, has sharpened our project focus and execution.

Jasper’s ability to quickly pinpoint issues and propose effective solutions makes him a valuable asset. I highly recommend him for his precision in planning and impactful contributions to our research outcomes. His rapid adaptation and essential insights have made him a pivotal member of our team.

Evert van den Brink

Co-founded MOBO-box with Jasper

Jasper is an inquisitive and meticulous product designer with a strong entrepreneurial spirit. He excels in placing the customer at the heart of both user experience design and business operations. Aware of his strengths and weaknesses, Jasper proactively seeks guidance and support, ensuring he is constantly developing his skills. Furthermore, he possesses excellent management abilities, consistently maintaining a clear overview of projects to drive them to successful outcomes. His approach not only highlights his leadership qualities but also his dedication to delivering exceptional, user-centered design solutions.